Using and Sharing the Information We Collect Zimmer Biomet uses the information we collect: to communicate with users, to provide our products and services to users, to customize or personalize content for users, to identify and authenticate users, to improve our products and services and the content on our Websites, to market to users, and for administrative purposes, system security, product development, and research. We may share the information we collect, including your Personal Information, among our affiliates, subsidiaries, and related companies as well as with third parties that assist us in providing the products or services that you requested or improve our marketing or administration. This includes companies that provide analytics to us about use of our Websites, so that we can evaluate use of our Websites and continue to improve our products, services and the content on our Websites. Because we operate as part of a global business, the recipients referred to above may be located outside the jurisdiction in which you are located (or in which we provide the services).
To the extent that Personal Information and Special Personal Information is transferred out of the country where a user or other individual whose information is provided to us over the Websites lives, such as to Zimmer Biomet companies in other countries, including in the United States, there may be different standards that apply to how your data may be used and protected. Zimmer Biomet has put in place appropriate safeguards in accordance with applicable legal requirements to ensure that data is adequately safeguarded and protected irrespective of the country. This includes obtaining written assurances from third parties given access to your data so as to require them to adopt standards that ensure an equivalent level of protection for data as that adopted by Zimmer Biomet. Should you wish to know more about how Personal Information and Special Personal Information is protected please contact email@example.com
From time to time, we will provide aggregate statistics about our customers (including their customers), sales, online traffic patterns and related information to reputable third parties who help us improve our business and services, but these statistics do not include any personally identifying information. Anonymized or aggregated information may also be shared with third parties for other purposes, including the optimization of your web browsing experience and for reports on industry or company trends.
We also may use or disclose information to third parties such as law enforcement agencies and government authorities when we have a good faith belief that it is necessary in order to protect the legal rights, safety, and security of Zimmer Biomet, our affiliates, or our business partners; to respond to and resolve claims or complaints; to prevent fraud or for risk management purposes; and to comply with or respond to law enforcement or legal process or a request for cooperation by a government or other entity.